Brand refresh for brother companies; Towne Tree & Landscaping Inc. and TTL equipment. The result combines brand equity from both companies to bring them closer together while offering a fresh look.
This update takes inspiration from the original, using a circular lock up ‘Towne Tree and Landscaping Inc.’ wraps around a belt. The addition of the company’s establish date is a testament to years of good business. Graphic imagery of trees and an inverted pile of earth visually communicate company services. Placed in the center is the signature TTL acronym linking the brother companies.
This update takes inspiration from the original using a custom slab serif display with a hollowed center for a bold presence and high contrast impact. TTL is punched out of a solid rectangular background giving it a bold stance. Wrapped around this element is a stroke integrated with equipment llc. for a clean finish.
Elements shared between the two logos include Gotham Ultra and a custom TTL Slab Serif logo type. Line widths are also shared in order to create cohesive brand story telling and styling.