TOWNE TREE & LANDSCAPING INC.

BRAND REFRESH
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TOWNE TREE & LANDSCAPING INC.

TOWNE TREE & LANDSCAPING INC.

This update takes inspiration from the original, using a circular lock up ‘Towne Tree and Landscaping Inc.’ wraps around a belt. The addition of the company’s establish date is a testament to years of good business. Graphic imagery of trees and an inverted pile of earth visually communicate company services. Placed in the center is the signature TTL acronym linking the brother companies.

TTL EQUIPMENT LLC.

TTL EQUIPMENT LLC.

This update takes inspiration from the original using a custom slab serif display with a hollowed center for a bold presence and high contrast impact. TTL is punched out of a solid rectangular background giving it a bold stance. Wrapped around this element is a stroke integrated with equipment llc. for a clean finish.

BRAND DNA

BRAND DNA

Elements shared between the two logos include Gotham Ultra and a custom TTL Slab Serif logo type. Line widths are also shared in order to create cohesive brand story telling and styling.

COLOR PALETTE

COLOR PALETTE

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