Harnish Workwear is disrupting the workwear industry through innovative fiber technology and creative new designs. The approach to workwear is through the scope of the industrial athlete. Harnish pulls inspiration from high performance athletic and outdoor wear to define the future of workwear by creating the next generation of work appearl.
MOOD BOARD
BRAND MARK IDEATION
The Harnish brand mark consists of three pillars:
- USA based brand. Offering high end performance wear first, with the goal of setting the American made standard in the near future.
- The founder, Kyle Harnish’s name; A proven craftsman and entrepreneur.
- The saw blade; a symbol of craftsmanship, a tool for cutting and shaping raw material into refined artistry.
LOGO
MAIN COLOR PALETTE
In an industry where classic earth tones and traditional/safe mens apparel colors saturate the market, we decided on a bold approach of black monotones and a hi-vis pop.
BENEFITS ICON SYSTEM
FABRIC TECHNOLOGY ICONS
PRODUCT LABEL
